What is Cultural Marketing?
Think of culture marketing as an opportunity to introduce yourself to people through content. It’s an organic way to give a human face to your brand and cultivate a more genuine relationship with not just the people who need your product/service but potential employees and collaborators.
In practice, it’s celebrating your company culture through content, offering a behind-the-scenes look at the people, places, and values that make your brand what it is. Read more on my blog, click here.
Speak to the Youngest and Fastest Growing Consumer Segment in the U.S.
With the multicultural market expected to reach 79.1M by 2020, representing $4.6 trillion in total spending - these are today's, as well as tomorrow's, power consumers. Multicultural youths are the future of the U.S. - growing by over 2.3M every year. Hispanic Marketing and Marketing to African-Americans and other influential ethnic groups requires a deep understanding of their specific cultures and the roles they play within their daily lives.
More than 58.9M U.S. Latinos. Purchasing power expected to reach $1.2 trillion. With stats like these, it soon may cost brands more to neglect this market than to invest in it. But “Latino” isn’t one generic community. It’s a multi-faceted audience, and reaching it means bridging language and lifestyle differences.
As a Latina marketer herself, Jocelyn needs a more nuanced approach to understand this important shift in cross-cultural marketing.
Jocelyn does her research and understands that the new post-ethnic segmentation schemas are being developed that address cultural fusion, mixed-race population growth and changing immigration trends. That's why she develops new cultural marketing strategies in cross-cultural/polycultural marketing.