I heart chatt
The I Heart Chatt campaign consisted of name development, identity/logo design, marketing materials, social media marketing and media relations. This campaign was created by Hoopla demonstrate the love for the city of Chattanooga and offer a percentage of sales to the growing non-profits of the city. The campaign's unique benefit was that it was an interactive campaign.
These sales conveyed the love that each person who purchased the t-shirt had and they can wear it anywhere.
We stopped the t-shirt sales due to production as the t-shirts were in high demand. Due to the success of this campaign many replicated this campaign.