Founder & Marketing Consultant
I'm Jocelyn, I'm a marketing and public relations consultant who helps businesses attract more leads and higher revenue.
My decade of experience in developing and executing performance-based digital marketing strategies helped many small and medium-sized companies improve their organic traffics.
A little more about me...
I'm a graduate of Andrews University where I graduated Summa Cum Laude with a Bachelor of Arts in Foreign Languages and Public Relations. Then I graduated Magna Cum Laude with a Master of Science in Marketing from Walden University.
After earning my undergraduate degree, I moved back to Chicago to work at a prestigious commercial real estate company, where I developed the shared suite office concept and managed two commercial office and retail properties in downtown Chicago. My ability to develop relationships and strategic business plans accelerated my career leading to an opportunity to manage the Sears Inc. Latino account through an advertising agency in 2008, further sharpening my public relations and marketing skills.
In 2010 I relocated to Chattanooga, Tennessee with my family and was offered the opportunity to work at the Chattanooga Chamber of Commerce. Specifically, I assisted with the economic and development campaign “Chattanooga CAN DO,” where I worked closely with local businesses and organizations to raise over $5 billion dollars.
I continued to pursue my passion for marketing and public relations, shifting from my career at the Chamber to working for large brands like Little Debbie Snack Cakes where I managed a $26MM marketing budget. I also contributed to the revision of the Spanish version of the Little Debbie tagline, “Comparte Una Sonrisa” (“Unwrap A Smile”.)
In 2013, I took a big step in my career and launched Hoopla Public Relations now Hoopla Marketing Now. I have worked with mid to large size companies assisting them to develop marketing programs, digital marketing campaigns, and brand management strategies.
Why Work With Me
If you're looking for a data-driven, performance-based and public relations expert to join your team or work as a remote resource, I'm your gal! I have experience with many digital marketing tactics and public relations strategies to lead your project or campaign from planning to execution. View the marketing services I offer by clicking above on "services".
I have experience in:
Digital marketing strategy
Social media marketing
Online reputation management