The age old question, is my logo my brand?
No, a logo isn't your brand. A logo and a brand are in fact two very different things that must work together cohesively.
Here's why, a logo all by itself is just a graphic element with a name. A brand is the communication strategy that helps you communicate your passion and expertise.
When combined, a creative logo and a well-planned brand strategy will help your business effectively and efficiently reach your audience, communicate your message, your value, and benefits, and visually attract more attention.
Ask yourself, do you have a logo, or do you have a brand?