Logo vs Brand

October 15, 2017

Written by

The age old question, is my logo my brand?

 

No, a logo isn't your brand. A logo and a brand are in fact two very different things that must work together cohesively. 

 

Here's why, a logo all by itself is just a graphic element with a name. A brand is the communication strategy that helps you communicate your passion and expertise.

 

When combined, a creative logo and a well-planned brand strategy will help your business effectively and efficiently reach your audience, communicate your message, your value, and benefits, and visually attract more attention.

 

Ask yourself, do you have a logo, or do you have a brand?

 

 

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