What's the Difference: Logo vs Brand

The age old question, is my logo my brand?

No, a logo isn't your brand. A logo and a brand are in fact two very different things that must work together cohesively.


Here's why, a logo all by itself is just a graphic element with a name. A brand is the communication strategy that helps you communicate your passion and expertise.

When combined, a creative logo and a well-planned brand strategy will help your business effectively and efficiently reach your audience, communicate your message, your value, and benefits, and visually attract more attention.

THINGS TO CONSIDER WHEN DEVELOPING BRAND IDENTITY AND LOGO DESIGN
  1. What kind of business are you in?

  2. Who are your competitors?

  3. What image do you want to convey?

  4. Whom do you want to attract? (What is appealing to your customer base?)

  5. What is your budget for future marketing projects and logo design/revision?

Are you ready to develop your brand and logo? We can help, contact us.


Here are some helpful links to help you determine what you want to work on first,

https://www.hooplamarketingnow.com/branding

https://www.hooplamarketingnow.com/branding-package-details

https://www.hooplamarketingnow.com/branding-process

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