Here’s the actual question, “should I start building my personal brand just to get the job I want?” That’s a great question and I applaud you for looking towards the future however don’t do it just to get that job. Building your brand is an authentic experience and in a way a journey of self discovery. The intent shouldn’t be to gain for the wrong reason but to build relationships.
By building authentic relationships, you build your reputation and trust. Hence having those people be your ambassadors. Jeff Bezos, founder of Amazon said it best, “Your brand is what other people say about you when you’re not in the room.”
What are your thoughts? Send me your feedback, would love to hear how you are developing your brand.
Original story posted on Instagram, click here.