Employee engagement and communication is vital due to COVID-19 it has gain momentum in the corporate world, and for good reason: employees can make or break your business if they are not correctly informed or feel like part of the team. At their best, engaged employees are better producers, are committed to the organization and more likely to stay with your company for the long haul. Tapping into this potential is essential to the health of any organization, and it’s up to senior leadership to lead the charge.
It’s important for leaders to understand why their employees become disengaged – especially during a crisis. They may be feeling undervalued especially when new procedures are put in place with no communication. It’s a too common motivator for good employees to quit. If your company is losing its star players, chances are it’s not the organization that’s pushing them out the door – it’s their leaders.
There’s a strong correlation between engaged senior leadership and employee engagement. While managers play a significant role in the everyday experience of their direct reports, the importance of engaged senior leadership on employee engagement shouldn’t be underestimated.
According to the International Journal of Business and Management
“Unless the people at the top believe in it, own it, pass it down to managers and employees, and enhance their leadership, employee engagement will never be more than just a ‘corporate fad’ or ‘another HR thing’.”
They ensure employees are heard and feel valued by prioritizing effective and frequent communication during any crisis especially with the current pandemic. Senior leadership engagement demonstrates the company’s commitment to its employees and brings internal engagement initiatives to life.
Engaged senior leadership + employee engagement = Employee Retention
Investing in initiatives designed to drive employee engagement yields high return – allowing you to keep those star players for enhanced engagement at every level even when they work remotely.
People seek inspiration and direction from their leaders, so it’s best to start improving engagement at the top. Without engaged senior leadership, companies aren’t capable of engaging the hearts and minds of their employees.