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JOCELYN LOZA
Founder & Strategic Growth Consultant
Meet the Person Behind Hoopla
I help organizations connect strategy, people, and opportunity so they can grow with greater clarity, stronger relationships, and meaningful impact.
HER STORY
I’ve Always Been a Connector.
Throughout my career, I've found myself at the intersection of people, ideas, organizations, and opportunities.
For more than 20 years, my work has spanned marketing, communications, nonprofit leadership, development, partnerships, and community engagement. Those experiences taught me to look beyond the immediate challenge, to see the connections between strategy, relationships, visibility, and growth.
I founded Hoopla to help organizations step back, see the bigger picture, and turn ideas and opportunities into action.
I believe organizations do their best work when they have the clarity, relationships, and support to move with intention.
My work is also shaped by experience working across diverse communities. Cultural intelligence isn't an add-on to my approach, it informs how I listen, communicate, build trust, and help organizations engage the people they serve.
Strategic. Relationship-driven. Culturally informed.
Experience That Moves Organizations Forward
20+
Years of Experience
across strategy, communications, partnerships, development & community engagement
30+
Organizations & Projects
supported through consulting, nonprofit leadership & strategic initiatives
100+
Partnerships & Connections
built across nonprofit, business & community networks
NOTABLE PRESS AND MEDIA APPEARANCES
WHAT GUIDES US
How We Show Up
We believe meaningful growth happens when strategy, relationships, and action work together. Our approach is grounded in how we listen, think, collaborate, and help organizations move forward.
CLARITY
See the bigger picture.
We don't jump straight to tactics. We take time to understand the challenge, the people involved, the opportunities ahead, and what success looks like. Then we help turn complexity into a clear path forward.
CONNECTION
Build relationships that matter.
The strongest solutions aren't created in isolation. We listen, collaborate, connect people and ideas, and build strategies that reflect your organization's goals, relationships, and reality.
ACTION
Turn strategy into movement.
People, communities, and organizations don't exist in a vacuum. We consider culture, perspective, and lived experience when shaping strategy, communications, partnerships, and engagement.
OUR REACH
Local Roots. Broader Connections.
Based in Chattanooga, Tennessee, Hoopla works with organizations locally, regionally, and beyond through consulting, strategic partnerships, communications, and leadership support.