Hi, I'm Jocelyn Loza. I help overwhelmed entrepreneurs and businesses build profitable and strategic marketing plans so they can focus on the aspects of their business they love.

A little bit about me and my business...


I'm an accomplished marketing, branding, and public relations professional with more than 15 distinguished years of experience. Having founded Hoopla Marketing Now in 2013 following years of working for marketing and advertising agencies, I built the company into what it is today regarded as the only multicultural agency in the Southeast offering premier full-service marketing and public relations services.

I received my Bachelor of Arts in Communication and Foreign Languages from Andrews University and a Master of Science in Marketing from Walden University.

After undergrad, I moved back home to Chicago to work for a prestigious commercial real estate company, where I developed the shared suite office concept and managed two commercial office and retail properties in downtown Chicago. I developed my relationships and strategic business skills which accelerated my career leading to an opportunity to manage the Sears Inc. Latino marketing account, further sharpening my multicultural tactics and marketing skills.

In 2010 I relocated to Chattanooga, Tennessee with my family and was offered the opportunity to work at the Chattanooga Chamber of Commerce, specifically, assisting with the economic and development campaign “Chattanooga CAN DO,” where I had the honor to work closely with local businesses and organizations to raise over $5 billion dollars.


I continued to pursue my passion in marketing and public relations, shifting from the Chamber to working for large brands like Little Debbie Snack Cakes where I managed a $26MM marketing budget. I also contributed to the revision of the Spanish version of the Little Debbie tagline, “Comparte Una Sonrisa” (“Unwrap A Smile”.)


In 2013, I took a big step in my career and launched Hoopla Public Relations now Hoopla Marketing Now. Also in 2013, Hoopla created the "I Heart Chatt" campaign, where all t-shirt proceeds benefited local nonprofits. After that, I have had the opportunity to work with several startups, small and large brands assisting them with different projects in developing successful marketing materials, digital marketing campaigns, media relations strategies, and brand management strategies.

In 2019 I was selected to be part of the Chattanooga Area Chamber of Commerce's prestigious leadership program, Leadership Chattanooga, best class ever, class of 2020. I currently serve on the advisory board of the City of Chattanooga Office of Multicultural Affairs, The Women's Fund board, Board Connector board, Chattanooga Public Library board, CEB now Gartner advisory committee, Big Brother Big Sister of Chattanooga Diversity & Inclusion committee, WTCI community advisory board and founded Latina Professionals of Chattanooga.

Why choose Hoopla

We’re incredibly proud of the quality of work we provide at Hoopla and have unshakable faith in our ability to deliver high-performance campaigns that make a tangible impact on our client's bottom lines – and we can prove it time and again, with the data we use to monitor our clients’ ROIs.

But don’t just take our word for it, read what our clients have to say.

"The Hoopla Marketing Team is passionate and high-energy. They treat your company as if it is their own and take a lot of pride in their work."


Mitch Martino, Director of Operations

The Chattanooga Red Wolves

"Hoopla Marketing Now did an excellent job in both formulating and executing social media campaigns for 

Podwheels Network. We were highly impressed with Hoopla's attention to detail and addressing our needs from every angle. Jocelyn and her team are top-notch professionals and I would highly recommend them to anyone, especially small businesses seeking to gain visibility in their chosen market."

Greg Thompson, Principal

PodWheels Network

"Hoopla created a beautiful book cover for my book, 'Going Southern: No-Mess Guide to Success in the South.' It was great to show it off in my interview with CSPAN-BOOK TV. Thank you for creating an eye-catching design!" 


Deborah Levine, Forbes Diversity & Inclusion Trailblazer, Award-winning Author, American Diversity Report Editor, & Speaker/Storyteller

Who We Worked With


Check out our portfolio to see our work, click here.