Hi, I'm Jocelyn Loza, a freelance Marketing and Public Relations Consultant. 

I help overwhelmed entrepreneurs and companies build profitable and strategic marketing plans so they can focus on the aspects of their business they love.

A little bit about me and my business...


I'm a marketing consultant with more than a decade of successful experience creating effective marketing and public relations campaigns. I specialize in branding, digital marketing, multicultural marketing, and social media marketing, to name a few, and regularly create content for my agency’s blog and my non-profit, Latina Professionals of Chattanooga, to showcase marketing strategies and trends. 

A firm believer in the power of data and analytics, I'm consistently developing content based on audience data with effective marketing techniques. As a result, I'm widely regarded as the go-to source on Latino marketing, client relation, and business development. 

I hold a master’s degree in marketing from Walden University and a bachelor’s degree in public relations and foreign languages from Andrews University.

I enjoy a good Netflix binge but can also be found exploring Chattanooga with my husband and children.


For more than 15 years, I have helped clients from the retail, consumer packaged goods, and charitable sectors market more meaningfully to diverse audiences and to better understand how to positively engage with the Hispanic/Latino market to retain and attract loyal customers.

Additionally, I have over a decade of experience using qualitative and quantitative research methods to define brand strategy, inform business pitches and measure client success.

Why Work With Me

I'm incredibly proud of the quality of work I provide at Hoopla and have unshakable faith in my ability to deliver high-performance campaigns that make a tangible impact on my client's bottom lines – and I can prove it time and again, with the data I use to monitor my clients’ ROIs.

But don’t just take my word for it, read what my clients have to say.

"The Hoopla Marketing Team is passionate and high-energy. They treat your company as if it is their own and take a lot of pride in their work."


Mitch Martino, Director of Operations

The Chattanooga Red Wolves

"Hoopla Marketing Now did an excellent job in both formulating and executing social media campaigns for 

Podwheels Network. We were highly impressed with Hoopla's attention to detail and addressing our needs from every angle. Jocelyn and her team are top-notch professionals and I would highly recommend them to anyone, especially small businesses seeking to gain visibility in their chosen market."

Greg Thompson, Principal

PodWheels Network

"Hoopla created a beautiful book cover for my book, 'Going Southern: No-Mess Guide to Success in the South.' It was great to show it off in my interview with CSPAN-BOOK TV. Thank you for creating an eye-catching design!" 


Deborah Levine, Forbes Diversity & Inclusion Trailblazer, Award-winning Author, American Diversity Report Editor, & Speaker/Storyteller

Featured Clients


Check out my portfolio to see my work, click here.