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Outreach & Public Relations

Technology has undoubtedly altered how businesses, brands, and audiences interact. Fortunately, some public relations strategies remain current. I've been using these to strengthen my client's connections with their audiences, raise brand awareness, increase customer loyalty, and gain a competitive advantage in their industry.
 

I employ the following public relations strategies:
 

  1. Press releases disseminate information. People's trust in your brand grows when it is featured in magazines, news publications, websites, blogs, and other outlets. I use press releases to raise awareness of a specific event, milestone, or product launch and to drive traffic to your website and social media.

  2. When sharing your brand's story, I target local TV stations and media outlets to reach a wider demographic. I have strong relationships with local and national media outlets, so getting coverage for your story will not be difficult.

  3. I have extensive crisis management experience, including leading high-profile, high-stakes crises and guiding my clients through sensitive and frequently highly charged issues such as discrimination, wrongful termination, sexual misconduct, data breaches, and regulatory investigations. I understand how to effectively communicate during a crisis to reduce risk and exposure while also managing reputations. My clients frequently compliment me on how quickly I integrate into their team.

What is the definition of Community Relations or Outreach?
Community relations is a technique I employ to help my clients establish and maintain mutually beneficial relationships with the communities in which they operate. For example, it is when a company accepts its civic responsibility and takes an active interest in the well-being of its community, resulting in numerous long-term benefits such as community support, loyalty, and goodwill.
Community involvement improves public image and employee morale, as well as fosters the sense of teamwork required for long-term success.
When you support programs that improve the quality of life in your community, your organization will be recognized as a good community citizen. Here are some programs that I have created and managed:
  • programs for scholarships
  • educational initiatives
  • children's activities and family events
  • sponsorships
  • fundraisers/charity drives
  • employee engagement
  • civic project (volunteering)
  • outreach activities (healthcare & disaster relief)
I inform the media about your company's activities, regardless of the type of community outreach program you choose. For all of your programs and events, I am in charge of the following:
  • Public engagement 
  • Marketing (social media, print, digital)
  • Partnerships
  • Public relations and media relations
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