PR & Outreach

Public Relations & Outreach

There's no doubt that technology has changed the way businesses, brands, and audiences relate to one another. Luckily, some of the public relations tactics are still up-to-date and I have been using these to build a stronger connection with my client's audiences, raise brand awareness, increase customer loyalty, and gain a competitive advantage in my client's industry.

I use the following public relations tactics

  1. Press releases spread the word. When your brand is featured in magazines, news publications, websites, blogs, and other outlets, it increases people's confidence in your brand. I use press releases to bring awareness to a particular event, milestone, or product launch and attract people to your website and social media in the process.

  2. I target local TV stations and media outlets to reach a wider demographic when sharing your brand story. I have built a strong relationship with local and national media outlets so I don't find it challenging to get coverage on your story.

  3. I have extensive crisis management experience leading high-profile, high-stakes crises, and helping my clients through sensitive and often highly charged matters around discrimination, wrongful termination, sexual misconduct, data breaches, and regulatory investigations. ​I know how to effectively communicate during a crisis to minimize risk and exposure and manage reputations. My clients often comment on how quickly I jump in and become a member of their team.

What is Community Relations or Outreach?
Community relations refers to a method I use for my clients to establish and maintain a mutually beneficial relationship with the communities in which they operate. For example, it's when a company accepts its civic responsibility and takes an active interest in the well-being of its community hence gaining a number of long-term benefits in terms of community support, loyalty, and goodwill.
Community involvement builds public image and employee morale and fosters a sense of teamwork that is essential for long-term success.
Have your organization be recognized as a good community citizen when you support programs that improve the quality of life in your community. Here are some examples of programs I have created and managed: 
  • scholarship programs
  • educational programs
  • children's activities & events
  • sponsorships
  • charity drives/fundraisers
  • employee participation
  • civic program (volunteering)
  • outreach events (healthcare & disaster relief)
Whichever type of community outreach program you select, I keep the media informed about your company's activities.
I handle the following for all your programs and events:
  • Public speaking 
  • Marketing (social media, print, digital)
  • Partnerships
  • Public and media relations