CREATE A COMMUNITY THROUGH YOUR BRAND
Branding is the first, and most important step in marketing. The right branding guidelines will define everything about your business, from your website to social media, all the way to your business cards and brochures.
Besides embodying the personality of your business, it's the first touchpoint between you and your customer and gives your client an idea of what to expect from your company.
The right branding guidelines will indicate how effective your future marketing campaigns are and how memorable your business is in the eyes of your target audience. Jocelyn is here to study your industry and competition to design your ultimate branding package.
Let me help you distinguish yourself in your industry and elevate your business.
THE PROCESS OF CREATING A BRAND
A complete branding package could consist of many stages & deliverables.
However, one step that always seems to be forgotten and might even be the most important step is the research and strategy behind the design.
A logo, color palette, and mood board of a brand can be the most eye-catching and stunning collection, but you always have to ask yourself, whose attention are we seeking? A logo might be appealing to you, but is it appealing to someone 10 years older than you or someone 20 years younger? Is it appealing to someone with totally different life experiences?
After branding research and strategy, I have the basis for designing your brand's visual identity. The visual identity includes a logo, mood board, color palette, typography, iconography, and guidelines.
A branding package is a set of digital and physical resources developed to establish a brand's image. Each item in the package reflects the desired style that combines a company’s assets and communicates a cohesive message across channels.
It's time to get some eyes on your beautiful new brand! I'll get to work on your website, social media, business assets & digital campaigns.
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