Crafting Customer-Centric Content: Bridging the Gap in Customer Marketing Initiatives
In today's fast-paced business landscape, customer marketing initiatives are indispensable for companies looking to foster customer...
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Beyond the Stereotypes: The Power of Authentic Representation in Marketing
Marketing is a crucial aspect of business that involves creating, promoting, and selling products or services to customers. However, the...
The Power of Public Relations: Why Every Business Needs a Professional PR Strategy
In today's highly competitive business world, it is crucial for companies to establish a positive reputation and maintain good...
Boosting Your Startup's Success: The Power of Social Media Marketing
Social media has become an essential part of our lives in the digital age, and its significance cannot be overstated. Social media...
Drive Business Growth with a Strategic Marketing Plan
A marketing plan is essential for any business, regardless of size or industry. It outlines a company's strategies and tactics for...
2023 Social Media Marketing Strategies and the Importance of Hiring a Pro
We are already in the second month of 2023 and social media marketing continues to be a vital component of any business's overall...
Marketing vs. Public Relations: Understanding the Differences and How They Can Benefit Your Business
Marketing and public relations (PR) are two distinct but related fields that are often used in conjunction to promote a business or...
5 Ways for Businesses to Attract New Customers on TikTok
Attracting new customers is crucial for any business, and social media platforms like TikTok can be a powerful tool for reaching new...
Unleashing the Power of Drip Marketing and Email Marketing for Business Growth
Drip marketing and email marketing are two powerful tools that can help businesses of all sizes grow and thrive. These methods allow you...
How to Boost Your Brand During a Pandemic
How to Boost Your Brand During a Pandemic Social media is one of the most effective marketing channels for any company. You can increase...
How to Be an Ally in Closing the Pay Gap for Latina Women
Women's economic status in Tennessee has improved significantly in recent years, but women of color (Black and Latina women) continue to...
How Does Social Media Look During a Pandemic?
When the world effectively went into lock down in response to the COVID-19 crisis, people began living online. Most of the shopping and ente
During a Crisis, How Does Senior Leadership Set the Tone?
Leaders must understand why their employees become disengaged, especially during a crisis. They may feel undervalued, especially if new...
4 Steps to Recovering From Your Small Business Closure
In our current climate, many small businesses are struggling. Some have even had to close down permanently. If you were running a small...
Learn How to Defuse Panic During a Crisis
Right now, the entire world could benefit from a skilled crisis manager. COVID-19 Coronavirus is rapidly spreading throughout the world,...
What You Should Know About Multicultural Marketing
Because we live in a multicultural and multimedia society, marketers must consider not only the type of media consumers use to receive...
Understanding Your Failings
If you've ever hiked in Tennessee, you'll notice not only the lush greenery, but also several massive rock walls. My family and I were...
Why It's Important to Create Valuable Content for Your Business?
Remember when "content marketing" was a popular buzzword a few years ago? Companies started scrambling to write blog posts. After all,...
How to Make Your Customers Like Your Company and Services
When it comes to differentiating your company in any highly competitive field, perception is everything. As a result, how do you want...
Discover the Difference Between a Logo and a Brand
Is my logo my brand, as the age-old question goes? No, your brand isn't a logo. A logo and a brand are two very different things that...
Your Customers Are Not Absent. It's Your Company!
"No one knows we're in business," "why don't I get clients?" "We've been in business for a long time, but where have our customers gone?"...
Learn the Basic Differences Between Product and Services
Products are tangible. You can see, hold and own them. Services are intangible and can be experienced. Now you know the differences....
Learn How to Market to the Latinx Consumers
Latinos have influenced mainstream market trends, influenced local and national elections, driven the majority of small business growth,...
"I Heart Chatt" Campaign Donates Portion of t-shirt Sales to Local Non-Profit
Thank you to the Chattanoogan.com for featuring us on their Happenings section. The "I Heart Chatt" campaign was created to highlight the...
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