Over the last decade, Latinos have influenced mainstream market trends, impacted local and national elections, driven the bulk of small business growth, and become more visible in government and the private sector. And while Latinos are integrating into the mainstream, they aren't necessarily looking to acculturate or become monolingual English speakers.
Latinos are still tied to their culture and connected to their ancestral roots. Because of this, advertisers know they must be fluent in biculturalism and diverse ideas.
Let's remember that Latinos are also technology savvy, educated, and live productive lives. They over-index in tech (ex. Tablets and smartphones), and they use that tech to communicate, purchase items and conduct financial business online and mobile. (Latin Post 2016)
Therefore, marketers must use a combination of methods to understand the Latinx consumer and tune into insights so that the Latino audience receives the intended message and becomes their loyal consumer.
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Source: Latin Post