Latinos have influenced mainstream market trends, influenced local and national elections, driven the majority of small business growth, and become more visible in government and the private sector over the last decade. While Latinos are becoming more integrated into society, they are not necessarily seeking to acculturate or become monolingual English speakers.
Latinos are still deeply rooted in their culture and ancestral roots. As a result, advertisers understand the importance of being fluent in biculturalism and diverse ideas.
Let us not forget that Latinos are technologically savvy, educated, and lead productive lives. They over-index in technology (for example, tablets and smartphones), and they use that technology to communicate, purchase items, and conduct financial transactions online and on mobile devices. (2016, Latin Post)
As a result, marketers must employ a variety of techniques to comprehend the Latinx consumer and tune into insights so that the Latino audience receives the intended message and becomes a loyal customer.
Do you want to be a part of this revolution? We are the only multicultural and Latinx marketing agency in the Chattanooga area.
Latin Post is the source.