Your Customers Aren't Missing. Your Business Is!

I hear it too often, "no one knows we are in business," "why don't I get clients?", "we've been in business for many years, but where have our customers gone?"

If you are a small business owner, you have probably spoken these words. Your customers are there, on social media, online, reading a newspaper, or looking at ads; however, your business is not!

"But I have a website and a Facebook business page." Establishing your website and your Facebook business page is an excellent start to getting your business's initial exposure. A website allows your customers and prospective customers to review your product and services, like a resume or portfolio for your business.

Here's a question for you: Is your website mobile-friendly? Your website should be readable not only on a computer monitor but also on mobile devices. With technology increasing, your clients may be searching for a business like yours on their mobile devices, which is why your website should be mobile-ready. Another great start is creating a Facebook business page. Facebook is part of digital marketing; however, post valuable content that will link to your website. By "valuable content," I mean developing content (articles) that is helpful to your customer and offers a resolution. For example, if your business sells online skin products, provide the facts about your product and be transparent on how your product can solve your customer's skin problem.


Here's a tip: Provide an incentive to your clients, like a BOGO (buy one, get one free) deal. Then, give your customer a thank you for the shopping incentive. Offering a free item or even a coupon for their next purchase will have that customer returning for more. However, don't provide an incentive if you are seeking the opportunity to cash in. Instead, use the golden rule, "do to others as you would like them to do to you."


Besides Facebook, other social media platforms can be used to market your business, like Instagram, Twitter, Snapchat, YouTube, etc., endless possibilities for getting your business exposure.

So there you have it. You are off to a good start! You can scratch your website and Facebook business page off your marketing plan checklist.

Don't have a marketing plan, don't worry; we can help you develop one, click here.