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Your Customers Are Not Absent. It's Your Company!

"No one knows we're in business," "why don't I get clients?" "We've been in business for a long time, but where have our customers gone?" If you own a small business, you've probably said these words. Your customers are on social media, online, reading a newspaper, or looking at advertisements; however, your company is not!

"However, I have a website as well as a Facebook business page." Creating a website and a Facebook business page is a great way to get your company's first exposure. A website, like a resume or portfolio for your business, allows customers and prospective customers to review your products and services.

I'll ask you a question: Is your website mobile-friendly?

Not only should your website be readable on a computer monitor, but it should also be readable on mobile devices. With the advancement of technology, your clients may be searching for a business like yours on their mobile devices, so your website should be mobile-ready. Creating a Facebook business page is another excellent place to start. Facebook is a component of digital marketing; however, post useful content that includes a link to your website. By "valuable content," I mean creating content (articles) that are beneficial to your customer and provide a solution. For example, if your company sells skin products online, provide facts about your product and be clear about how your product can solve your customer's skin problem.


Here's a tip: Give your customers a discount, such as a BOGO (buy one, get one free) deal. Then, thank your customer for shopping with an incentive. Offering a free item or even a coupon for their next purchase will entice them to return for more. However, if you're looking for a way to make money, don't offer an incentive. Instead, follow the golden rule of "do unto others as you would have them do unto you."


Other social media platforms, such as Instagram, Twitter, Snapchat, and YouTube, can be used to market your business in addition to Facebook, providing limitless opportunities for exposure.

That's all there is to it. You're off to a great start! Your website and Facebook business page can be crossed off your marketing plan to-do list.

Don't worry if you don't have a marketing plan; I can help you create one; click here.

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