Remember when "content marketing" became a trending buzzword several years ago? Companies began scrambling to create blog posts. After all, it's as easy as slapping some words together and hitting the 'publish' button, right? Wrong! A range of factors determines the success of your valuable and customized content.
Here's where the expression "Content Is King" comes in and why content is essential to your professional and company's success. Well, through your content, you build your credibility and trustworthiness and position yourself as a subject matter expert (SME), just a fancy way of saying, 'you're the expert.'
Before sharing your content, it must be valuable and customized to fit the needs of your audience. In addition, it must solve their problem.
Start by customizing your content for your entire target audience, and then you can customize your content further by focusing on subgroups of that target audience. Undoubtedly, your content will get more attention if it is customized (it will also get more respect). Besides customizing your content, it must be valuable. Your audience has a problem, and you have a solution to their problem. The stronger your ability to solve those problems, the stronger and long-lasting bonds are formed.
Your valuable customized content is the glue that binds you to your target audience. So make sure that you don't disappoint them.
To learn how we can help create customized strategic content to level up your social media marketing, click here.