How to Boost Your Brand During a Pandemic
Social media is one of the most effective marketing channels for any company. You can increase your brand's visibility by using various social media channels such as Facebook, Instagram, and LinkedIn; paying attention to your audience's needs on social media is essential.
Continue reading if you want to improve your brand and make the most of social media to raise brand awareness.
To build your brand, you must first recognize that you do not build it alone; your fans and customers play a significant role.
You can create both tangible and intangible elements of your brand, such as a logo or a product, to entice your audience to take the desired action, such as purchasing your product or sharing your post. However, it is through "the experiences" they have with your brand that brands are created.
Before we get into experiences, let's talk about harnessing the power of visual content. A visually appealing image can significantly increase the likelihood that one of your fans will share the post with their network. While having a large fan base is great, how frequently your fans share your content is a better indicator of social media success. This is the new form of "word of mouth," regardless of how many fans you have.
In addition, your visual should be tailored to your social media platform. On Instagram, for example, you want a more appealing image with short text. However, make sure to include a call-to-action on any platform. (A call-to-action is when you ask your audience to do something like click on your website link or share your post.)
Maintain consistency across all social media platforms. Just don't create content and distribute it across all social media platforms. In fact, you must develop a branding style and strategy, as well as an editorial calendar, in order to post consistently.
Create a consistent brand by developing a strategy, such as a social media strategy. When developing a consistent brand, all brands use a branding guideline, not only on social media but also in print. You still want your brand to be consistent as an individual.
When it comes to posting content on your social media accounts, timing is everything. When posting on various social media platforms, specific days and hours must be considered. These suggestions are based on data collected during COVID as online behaviors changed and our lives shifted to be more online.
You can use this schedule to see if your followers are online and viewing your content at these times/dates. It will, however, change based on your followers' social media behaviors. Post at these times for a month to see how the data changes, but on a different schedule. Although these are suggested times, based on your data/insights, the best time to post is when your audience and followers are online.
Weekly activity increased as Facebook usage increased during the lockdown. This has resulted in a longer period during which to post on Facebook in order to increase engagement. Mondays, Wednesdays, and Fridays from 10 a.m. to 11 a.m. are the best times to post on Facebook. Weekends, as well as weekdays after 5 p.m., continue to be the worst times to post. Again, you can test this schedule for a month because it will change based on the behavior of your followers.
Instagram: As a result of COVID-19, the best times to post on Instagram have been reduced to three days: Mondays at 11 a.m., Tuesdays at 2 p.m., and Fridays at 11 a.m. You can use this schedule to see if your followers are online and viewing your content at these times/dates. Again, it will change based on your Instagram followers' actions. Try posting during these times for a month to see how the data changes, but don't stick to this schedule. I use a 30-day timeframe because it provides more data.
LinkedIn: User behavior on LinkedIn has largely remained consistent in that users are more active in the mornings on weekdays. Wednesdays between 8 a.m. and 10 a.m. and noon, Thursdays between 1 p.m. and 2 p.m., and Fridays between 9 a.m. and 1 p.m. to 2 p.m., with weekends and after-work hours, are the worst times to post on LinkedIn for engagement and visibility.
Twitter: The best time to post on Twitter for business is at 9 a.m. on Wednesdays and Fridays. During COVID-19, usage patterns largely remained consistent. The only difference has been increased activity on Friday mornings between 7 and 9 a.m. As a result, Wednesdays and Fridays are the best days to tweet, while weekends are the worst. Again, this is subject to change.
Take your suggestions and comments seriously. Keep an eye on the comments on your posts across all of your social media accounts. This will assist you in determining what types of content are performing well, being liked or disliked by specific segments, and being shared. Consumers on social media have stated that responding to negative comments on social media improves a brand's image. When responding to these negative comments, however, you must be understanding. If the comment violates social media policies, you can hide and block the follower. Don't take the negative feedback personally. Don't waste your time on trolls, but instead leave positive comments. If they become aggressive, block and report them.
It can be difficult to promote your brand on social media. However, by implementing the aforementioned suggestions, you can maximize the output through positive brand recognition. Finally, keep in mind that you're telling your story. How do you want people to perceive and recognize your brand? Don't allow others to tell your story.
Learn how we can work together, click here.
Click below to download the Spanish version of this article.