When the world effectively went into lock down in response to the COVID-19 virus crisis, people began living online. Most of the shopping and entertainment shifted completely to digital channels. The closure of all nonessential stores caused a surge in online shopping, accelerating the already growing consumer shift towards eCommerce.
Looking for human connections while practicing social distancing, people have instantaneously turned to social media more than ever before. Facebook, Instagram, YouTube and TikTok have all seen massive spikes in daily usage and engagement. Trends that have been slowly progressing over the past few years are now suddenly upon us all at once. And there is no going back.
Post-pandemic life will not look like it did pre-COVID-19. For brands to succeed in this post-COVID world, we must rethink the way we do things.
With change comes challenges, but rapid shifts in market dynamic also present enormous opportunities for growth. It’s time to throw out your old marketing playbooks and take this opportunity to write new ones, ones that are centered around real human stories and instant engagement.
We have just that! I created a strategy phases playbook for your social media COVID recovery.
Download the COVID Recovery Playbook, click here.